Do we do enough problem-finding before problem-solving?
We live in a world of problem-solving. Problems are often intermingled in complicated ways, making it impossible for only one single answer to exist. We have lots of objectives focused on problem-solving, but we do not spend an equal amount of time carrying out proper “problem finding.” The essence of adopting a problem-finding mindset is a willingness to question the status quo and more importantly, not to be afraid to truly think about the concept of ambiguity itself.
Read more in UX Collective · 6 min readBring your strategic dreaming process back in 2020
Essentially, a future-back approach forces us to shift our mental models to favor the long-term over the short-term. The ultimate goal is to envision long-term trends and prioritize solutions and actions from that future to the present day. In effect, it is reverse-engineering the traditional steps that many creative thinkers and doers use to move from Zero to One.
Read more in UX Collective · 7 min readHow to learn a designer’s problem-solving mindset with doodling
To doodle involves thinking and making at the same time. It is action-oriented but requires in-depth thinking in order to solve problems within a design challenge. Now granted, playing around aimlessly with a piece of paper may not really be the best way to solve wicked problems. But the main idea about behind Doodle Thinking is basically having fun-filled playtime and solving that problem at the same time through following a loosely formed structure. It’s like a design sprint where you generate new solutions in a roughly structured environment.
Read more in UX Collective · 5 min read
2019 APCO Impact Award
The APCO Impact Award recognizes those who have best created an impact with their work on the business, represented APCO’s mission and values, and inspired their colleagues.
Doodle Thinking
What is Doodle Thinking? Doodle Thinking taps into the natural process of creative thinking using both sides of your brain. Train your inner creative genius to be more comfortable with ambiguity and unleash your inner creativity. Who is Doodle Thinking for?Doodle Thinking is for everyone! By building your creative muscles, Doodle Thinking helps your kids, your friend's kids and YOU (yes, I mean it.) unlock your inner creativity to help you become an original thinker and creative doer.
Welcome to My Strategic Dreaming Process
As an advocate for the importance of emotional value, I start with design research to better understand people’s micro-moments to provide creative solutions that last longer. Data gathered from research provides us with patterns, and ultimately gives great insights to validate why we do what we do. Then, I imagine how we can interact with them on an emotional level. It is a mandatory process for me to walk in a mile in potential audiences’ shoes. And then I move on to the building and testing phase, in order to rapidly think and improve upon ideas.
Read more in APCO Worldwide · 2 min readOur First Dance
The main idea about behind Doodle Thinking is to learn a designer's problem-solving mindset by having fun-filled playtime and solving a problem at the same time through following a loosely formed structure. It’s like a design sprint where you generate new solutions in a roughly structured environment. Doodle Thinking gives you the opportunity to train your inner creative powers to become comfortable with ambiguity. That said, it provides you the opportunity to unleash your inner creativity.
June Kang
I am June Kang, a Design Strategist at APCO Worldwide. I partner with multidisciplinary teams globally to help the creative community at APCO and client teams by leading projects through all phases of the design thinking process, including the development of strategy direction, conceptual design exploration, critiquing and refining final execution and ensuring that design integrity is maintained through execution phases.
Read more in Parsons SDS · 2 min read
July 2023 ★
Creating magic with logical thinking
July 2022 ★
Good design needs more than doers and thinkers
December 2021 ★
How to become a dreamer with a problem-solving mindset
January 2021 ★
Do we do enough problem-finding before problem-solving?
January 2020 ★
Bring your strategic dreaming process back
March 2019 ★
How to learn a designer’s problem-solving mindset with doodling
October 2018
Welcome to My Strategic Dreaming Process
February 2017
Our First Dance
January 2020 ★
Bring your strategic dreaming process back in 2020
Essentially, a future-back approach forces us to shift our mental models to favor the long-term over the short-term. The ultimate goal is to envision long-term trends and prioritize solutions and actions from that future to the present day. In effect, it is reverse-engineering the traditional steps that many creative thinkers and doers use to move from Zero to One.
Read more in UX Collective · 7 min readMarch 2019 ★
How to learn a designer’s problem-solving mindset with doodling
To doodle involves thinking and making at the same time. It is action-oriented but requires in-depth thinking in order to solve problems within a design challenge. Now granted, playing around aimlessly with a piece of paper may not really be the best way to solve wicked problems. But the main idea about behind Doodle Thinking is basically having fun-filled playtime and solving that problem at the same time through following a loosely formed structure. It’s like a design sprint where you generate new solutions in a roughly structured environment.
Read more in UX Collective · 5 min readMarch 2019
2019 APCO Impact Award
The APCO Impact Award recognizes those who have best created an impact with their work on the business, represented APCO’s mission and values, and inspired their colleagues.
December 2018
Doodle Thinking
What is Doodle Thinking? Doodle Thinking taps into the natural process of creative thinking using both sides of your brain. Train your inner creative genius to be more comfortable with ambiguity and unleash your inner creativity. Who is Doodle Thinking for?Doodle Thinking is for everyone! By building your creative muscles, Doodle Thinking helps your kids, your friend's kids and YOU (yes, I mean it.) unlock your inner creativity to help you become an original thinker and creative doer.
October 2018
Welcome to My Strategic Dreaming Process
As an advocate for the importance of emotional value, I start with design research to better understand people’s micro-moments to provide creative solutions that last longer. Data gathered from research provides us with patterns, and ultimately gives great insights to validate why we do what we do. Then, I imagine how we can interact with them on an emotional level. It is a mandatory process for me to walk in a mile in potential audiences’ shoes. And then I move on to the building and testing phase, in order to rapidly think and improve upon ideas.
Read more in APCO Worldwide · 2 min readFebruary 2017
Our First Dance
The main idea about behind Doodle Thinking is to learn a designer's problem-solving mindset by having fun-filled playtime and solving a problem at the same time through following a loosely formed structure. It’s like a design sprint where you generate new solutions in a roughly structured environment. Doodle Thinking gives you the opportunity to train your inner creative powers to become comfortable with ambiguity. That said, it provides you the opportunity to unleash your inner creativity.
March 2016
June Kang
I am June Kang, a Design Strategist at APCO Worldwide. I partner with multidisciplinary teams globally to help the creative community at APCO and client teams by leading projects through all phases of the design thinking process, including the development of strategy direction, conceptual design exploration, critiquing and refining final execution and ensuring that design integrity is maintained through execution phases.
Read more in Parsons SDS · 2 min readBig Dreamer by Doodle Thinking
Big Dreamer is the first series of Doodle Thinking collection. All unique, generated from 104 elements. The collection illustrates “Dream big because dreams do happen” theme through 100 different interpretations on the same random shape.