Draw first to think what to do next
ABOUT JUNE KANG
Design Process
Often, problems may appear unrelated to a specific discipline, but from an experiential perspective, they ultimately boil down to people. Effective communication, centered around idea-driven experience design, can alleviate people's problems, enhance engagement, and expedite business values.
As a creative lead, I have been fortunate to work on a wide range of creative projects including corporate communications, branding system, campaigns, UX/UI design, experiential design, video storytelling, and AR/VR experimentation. My creative process is all about embracing ambiguity, insights, strategic thinking, new ideas, and collaborative thoughtful execution in a fast-paced and rapidly changing environment, and all of these experiences merge together in my process to bring a broader perspective from which to create meaningful experiences for people and businesses.
December 2020 ★
Do we do enough problem-finding before problem-solving?
January 2020 ★
Bring your strategic dreaming process back in 2020
March 2019 ★
How to learn a designer’s problem-solving mindset with doodling
October 2018
Welcome to My Strategic Dreaming Process
February 2017
Our First Dance
Balancing desirability, viability, and feasibility
Five different mindsets that make up your UX personality
Paying attention vs. Getting attention
Bring creative planning into your strategic dreaming process
Parsons MS in Strategic Design and Management
A balance between pragmatism and idealism
Draw first to think what to do next
I welcome everyone to join our strategic dreaming process
My creative process always begins with a collective understanding of individual problems, followed by active listening and exploration of overlooked areas so as to create a north star goal, offering everyone a shared vision. The north star goal guides the development of a duality of idea territories with an iteration which is led by a programmatic approach to get there.
Recognition
Do first to think the next step
Learn a designer's problem-solving mindset
The main idea about behind Doodle Thinking is to learn a designer's problem-solving mindset by having fun-filled playtime and solving a problem at the same time through following a loosely formed structure. It’s like a design sprint where you generate new solutions in a roughly structured environment. Doodle Thinking gives you the opportunity to train your inner creative powers to become comfortable with ambiguity. That said, it provides you the opportunity to unleash your inner creativity.
Doodle is a universal language. No one owns it. It is nothing special but I wanted to talk about it seriously by combining it with the designer’s problem-solving process. The Wall Street Journal also talked about the power of doodle, saying “doodling can help people stay focused, grasp new concepts and retain information. A blank page also can serve as an extended playing field for the brain, allowing people to revise and improve on creative thoughts and ideas.”
Doodling has many points of resemblance to the designer's problem solving process against ambiguity. Doodling begins at a subconscious level but when you get to a certain point of the process, you will find yourself thinking what this scribble could turn to be. If it does not go as you initially plan, you may consider a different route to make your art piece still alive. You start with no pressure but you often see yourself being obsessed with how to solve the problem. You don't even realize you are getting comfortable with ambiguity. Your anxiety about ambiguity remains subordinate to the process. It helps people get comfort- able with ambiguity in many situations and build their own creative muscles.
Problem solving skill is part of a creative muscle. The more you use it, the more confident you become. It is action-oriented but requires lots of thinking to solve problems within a design constrains. In other words, Doodle Thinking is the easiest way to learn the designer's problem solving mindset.
"Our First Dance" helps visualize the story of how your little one positively changes your life. The book consists of creative doodles on random shapes and words that many millennial fathers feel during their pre- and post-daddyhood journey.
Doodle Thinking is a natural process of creative thinking and a way to improve your capability to think and communicate. It enables you to draw what your creative side imagines and connect back to what logical side thinks. Doodle Thinking allows you to think without limits.
My hope is that fathers can use the book as a guide to tell kids about their own daddyhood journeys, and show how the simple act of Doodle Thinking can unlock creativity. And, after enjoying this story with your kids, I hope you will be inspired to allow your creative side to externalize your thinking process.
On a business level, the book received positive feedback from both professional book review companies and children’s book bloggers. Moreover, the hardcover version has ranked No.66 on Amazon's Best-Selling books in Mystery & Wonders category in March 2017. Depending on weeks, the book gets more sales and steady sales.
What People Talked about the Book
The main idea about behind Doodle Thinking is to learn a designer's problem-solving mindset by having fun-filled playtime and solving a problem at the same time through following a loosely formed structure. It’s like a design sprint where you generate new solutions in a roughly structured environment. Doodle Thinking gives you the opportunity to train your inner creative powers to become comfortable with ambiguity. That said, it provides you the opportunity to unleash your inner creativity.